Shilpa Shetty was one of the house mates of Celebrity Big Brother series 5 January 2007 , the United Kingdoms popular people watching television show. The channel four show involves various celebrities living in a confined area ‘The Big Brother House’ for a period of twentysix days without any contact with the outside world. Each week the house mates have to vote for one of the other celebrities to leave the Big brother House, the nominees are then put to a public vote to see who should leave the show that week. The shows attracted 8.2 million viewers on its first day 3rd January 2007 and also caused the most complaints to Ofcom for a big brother program.
Much of the public complaints were regarding the treatment of Shilpa Shetty the bollywood actress by the other house mates in the Big Brother House. Shilpa had been bullyed in the house and allegedly racist remarks made against her by other celebrity house mates. This alleged racism against Shilpa Shetty a much loved bollywood actress in India caused fans in India to hold demonstrations and become outraged at their stars treatment in Big Brother. Due to the controversy the main sponsor of the Celebrity Big Brother show Car Phone Warehouse decided to cancel its sponsorship of the show.
Shilpa Shetty overcome any hardship she faced in the Big Brother House and went on to win Celebrity Big Brother 2007 series 5 by 63% of the publics votes.
Some of the abuse Shilpa Shetty indured during her stay in the BB house was being called a ‘dog’ , ‘indian’ and ‘ bloody paki’. As you can image Shilpa was reduced to tears at points in the show by this abuse by her fellow house mates including Jade Goody and Danielle Lloyd. The british public also outraged by the treatment of the bollywood actress made around 40,000 complaint via telephone and email to the television watchdog and over 5,000 viewers directly complained to Channel four.
As a result of the Celebrity Big Brother show Jade Goody went into hiding after she was evicted and removed very quietly from the show, due to threats being made against her. The perfume store decided to remove the scent that is marketed using Jade Goody’s name from the shelves due to the BB controversy.
The other house mate that was allegedly bullying Shilpa Shetty has also lost out significantly in the financial area. Danielle Lloyd has had a six figure modelling contract revoked with the motorbike insurance compant Bennett’s and all existing images of the model have now been removed from Bennett’s advertising materials.